Restraint is the whole idea here. A single navy corridor runs the full height of a white drinkware silhouette, and everything else is asked to stay quiet around it.

Design Story

The composition is built on a vertical center stripe, flanked by two thin grey rules that give the navy band a tailored edge rather than a painted one. The wordmark sits at the midpoint in clean condensed capitals, with a smaller lockup beneath it, so the eye lands once and stays. Lower on the panel, a boxed line of small lettering acts as a caption bar, and a compact helmet motif closes the column near the base. Navy on white, no gradients, no noise — the palette does all the tonal contrast work on its own.

Use & Experience

On a tumbler, verticality is the strongest available axis, and this design uses it fully. The stripe follows the taper of the body, elongating the form, while the wide white fields on either side function as negative space that keeps the wraparound feeling open. The graphic sits front-facing and centered, so it reads clearly whether the tumbler is held, carried, or resting on a desk.

Size & Capacity

Available capacity: 40 oz.

Collegiate identity, rendered with the discipline of a uniform detail rather than a slogan.